David Blanchard has spent 15 years in the hardware and home improvement industry, culminating in senior executive roles managing P&Ls, distributor networks, and brand portfolios across 13 markets from Mexico to the Southern Cone.

He grew up in Chile and lived in Trinidad and Tobago before completing his education in the United States, giving him native fluency in Latin American and Caribbean commercial culture that most regional executives — and most Miami-based distributors — simply don't have.

After working across several industries in the United States, he returned to Latin America as a Marketing Manager for an electronics distributor in Santiago — the role that anchored his commercial career in the region. He then joined Stanley Black & Decker's Hardware and Home Improvement division, which was subsequently acquired by Spectrum Brands. That acquisition became the foundation for his full regional leadership career: at Spectrum Brands, he rose from Product Manager to General Manager for Latin America, building a hardware business spanning 13+ markets with a team of 80+. In that role, he managed the full P&L — distributor selection and performance, pricing strategy, sell-through analytics, and brand compliance — for hardware brands sold across modern retail and traditional trade throughout the region.

He later served as VP of Business Development at ASSA ABLOY Americas, a global leader in access solutions, before founding Encasa Brands.

He holds an MBA from Carnegie Mellon University's Tepper School of Business and a BA in Economics from Occidental College.

Most LATAM distribution relationships are managed by importers who have never worked inside a global brand — and by global brands that have never had a true regional operator as a partner. David has been both. Encasa Brands is the bridge neither side ever had.

Based in Aventura, Florida — the natural gateway to Latin America.