We speak every channel.
Latin America's home improvement market is fragmented across channel types. We know how to navigate all of them — and which to prioritize in each market.
CHANNEL EXPERTISE
Six channels. One partner.
From the largest regional home center chains to the independent ferretería driving volume in secondary markets — we have operated across all of them at scale.
-
Sodimac, Home Depot, EPA, Kywi, Novey, and all other major regional chains. High volume, strong brand visibility, structured trade terms.
-
Home improvement specialty chains with strong category focus and loyal contractor customer bases at the national level.
-
Design and specification showrooms serving architects, developers, and high-end residential. Longer sales cycles, premium positioning, higher margins.
-
The backbone of LATAM hardware. Independent neighborhood stores driving the majority of volume — reached effectively through our distributor network.
-
Regional distributors serving hundreds of points of sale across single or multi-country territories. The critical intermediary layer in most LATAM markets.
-
Developers, contractors, and project specifiers driving large-volume commercial and residential demand. Relationship-led and specification-driven.
-
We work with hardware manufacturers in China, Taiwan, and other production markets who need a reliable US-based commercial partner and regional distributor for Latin America. If you produce in door hardware, padlocks, builders hardware, or faucets and are looking for a partner who can place your product with major regional retailers and established distributors, we want to hear from you.