We speak every channel.

Latin America's home improvement market is fragmented across channel types. We know how to navigate all of them — and which to prioritize in each market.

CHANNEL EXPERTISE

Six channels. One partner.

From the largest regional home center chains to the independent ferretería driving volume in secondary markets — we have operated across all of them at scale.

  • Sodimac, Home Depot, EPA, Kywi, Novey, and all other major regional chains. High volume, strong brand visibility, structured trade terms.

  • Home improvement specialty chains with strong category focus and loyal contractor customer bases at the national level.

  • Design and specification showrooms serving architects, developers, and high-end residential. Longer sales cycles, premium positioning, higher margins.

  • The backbone of LATAM hardware. Independent neighborhood stores driving the majority of volume — reached effectively through our distributor network.

  • Regional distributors serving hundreds of points of sale across single or multi-country territories. The critical intermediary layer in most LATAM markets.

  • Developers, contractors, and project specifiers driving large-volume commercial and residential demand. Relationship-led and specification-driven.

  • We work with hardware manufacturers in China, Taiwan, and other production markets who need a reliable US-based commercial partner and regional distributor for Latin America. If you produce in door hardware, padlocks, builders hardware, or faucets and are looking for a partner who can place your product with major regional retailers and established distributors, we want to hear from you.

Ready to enter Latin America?